As a professional home builder, you’ve come across a lot of myths that customers believe about solar. You’re aware of most, if not all, of the barriers they need to overcome before purchasing a home and a solar shingle system. Combine these two types of resistances and you have an uphill battle to actually sell a custom home project let alone adding a solar roof to their home.
In this post, we’re going to share the 10 most common solar energy system myths so that you can be more prepared to help customers make the best decisions possible for their lifestyles.
10 Solar Myths
You will come to find that nearly all of your customers will believe in at least one of the myths in this list. In fact, these myths exist due to customers being told something and they perpetuate it throughout the market. Not only are you selling them a new custom home, but you are also reframing their thought process on how solar works and what it will cost them over the next 25 years — it’s not as much as they think. Here are the top ten solar myths:
Myth #1 – Solar Shingles Are Too Expensive
Truth: The truth of the matter is that this myth is relative to the individual buying solar shingles. Granted, a large majority of home buyers and owners can afford a solar roofing system; however, they’re simply not aware of the federal tax credit and available state incentives. The federal investment tax credit allows solar roofing purchases to claim up to 30 percent against their annual taxes. State incentives can reduce the cost of a solar energy system even more! Not only can they save money on the system, but they can also increase the value of their home. It’s an all-around win for those who make the switch to solar.
Myth #2 – There’s Zero Financing Available For Solar
Truth: There are at least a half-dozen options to finance a solar roofing system. Your customers can take advantage of a personal loan, solar financing, solar leasing, a Power Purchase Agreement (PPA), or a second mortgage. There are a number of possibilities to make the switch to solar. It simply comes down to what works best for them.
Myth #3 – Solar Shingles Will Get Cheaper
Truth: Granted, solar roofing systems are much less expensive than paying for traditional energy over the next 20 years. However, the cost of solar systems have plateaued. This means that, eventually, the cost of solar shingles may increase later. Furthermore, the cost difference your customer would save waiting to purchase solar shingles is less than what they would save not paying for traditional energy costs for the time they waited.
Myth #4 – Solar Shingle Production Produces More Pollution Than Fossil Fuels
Truth: Solar production, manufacturing, and installation produce little-to-no pollution. The amount of carbon-emissions and greenhouse gases are substantially lower than fossil fuel at every stage of the process. If solar was used instead of fossil fuels for the last 50 years, there’s a high probability we would not be discussing climate change.
Myth #5 – Solar Shingles Will Cause More Environmental Harm Than Traditional Roofing Materials
Truth: Solar shingles will be recycled after they’ve served their duty for 20-30 years on a homeowner’s roof. This means that new, more advanced technology will utilized recycled material from the last round of solar shingles. Furthermore, asphalt shingles, the type of roofing material the POWERHOUSE™ 3.0 solar shingles integrate with, are recyclable, too.
Myth #6 – Solar Shingles Will Look Atrocious On My Roof
Truth: Solar shingles are designed to produce clean energy and look great on your roof. No longer do you need to worry about solar panels, frames, and bulky wiring strewn across your roof. The RGS POWERHOUSE™ 3.0 shingles add a visually stunning feature to your roof while producing energy for your home.
Myth #7 – Solar Maintenance Is Expensive
Truth: The opposite is actually true. Solar technology requires little-to-no maintenance. In fact, the only time you need to maintain your solar roofing system is if a storm damages the system or a part malfunctions (rarely happens). Otherwise, your solar shingles will be installed and producing energy for your home.
Myth #8 – My Home Can’t Handle Solar Technology
Truth: A large majority of homes built in the last 30 years can support a solar roofing system. In fact, the POWERHOUSE™ 3.0 solar shingles are substantially lighter in weight compared to solar panels or solar tiles. This means that your roof can hold solar technology. Furthermore, your home buyers are contracting you to build their home, which means you can build their home to support whatever they need for their solar roof.
Myth #9 – Solar Technology Does Not Work In Cloudy/Inclement Climates
Truth: Yes, solar technology does work in primarily cloudy or inclement climates. As much as we believe that clouds block all sunlight, they do not. Solar shingles are able to generate energy whether the clouds are out or not. Granted, the energy produced will be less than if the sky was cloud-free, but solar technology still works.
Myth #10 – My Meter Or Utility Cannot Handle Solar Energy Production
Truth: A single customer’s solar energy production will not overload their meter or utility grid. In fact, most utility companies will buy excess solar energy from homeowners. When your home buyers bring up this myth, simply remind them that energy independence means you do not need to reply on the grid to power your home. This is a great way to sell solar batteries, too, for solar storage.
Want to sell POWERHOUSE™ 3.0 solar shingles to your home buyers? Submit your information online now to get started!